Web Designer & Digital Experience Coordinator

Job Description

This role is responsible for the visual design, UX, and day-to-day maintenance of Fort Lauderdale United FC's web properties, ensuring the club's websites are visually on-brand, easy to navigate, and optimized to convert visitors into ticket buyers, youth program enrollees, and fans. This position sits within Brand & Creative but works closely with the Digital Media & Social team on landing pages, campaign microsites, and conversion optimization.

Responsibilities

• Design and maintain the FTL UTD club website and microsites (women's team, men's team, youth platform) in English and Spanish
• Create and update landing pages for ticket sales, youth program enrollment, sponsorship inquiries, and event promotions
• Ensure all web design is consistent with brand guidelines and visually compelling across desktop and mobile
• Collaborate with the SEO/SEM Manager on conversion-optimized page layouts and UTM-tracked landing pages
• Build and update web graphics, banners, and digital display assets
• Manage CMS updates and content publishing for news, rosters, schedules, and promotions
• Conduct regular UX audits and recommend improvements to site navigation, load speed, and mobile experience
• Support email template design in coordination with the Email & CRM Marketing Manager

Qualifications

• 2+ years of web design experience with a portfolio demonstrating strong visual design and UX sensibility
• Proficiency in WordPress, Webflow, or equivalent CMS platforms
• Strong skills in Adobe XD, Figma, or similar UI/UX design tools
• Working knowledge of HTML and CSS for front-end customization

Preferred

• Sports, entertainment, or ticketing website experience
• Experience designing bilingual (English/Spanish) web content
• Basic knowledge of GA4 and conversion tracking
• Familiarity with e-commerce or ticketing integrations

This is a hands-on, in-person role in a fast-paced, high-growth environment. Candidates should be prepared to work approximately 60 hours per week across six days and thrive in a culture built on hard work, accountability, and opportunity.

Compensation

Salary range: $29,000 - $39,200, depending on experience. Eligible for performance bonus tied to website performance, conversion optimization, ticket sales, youth program registrations, and digital user experience KPIs.

To apply, send resume and portfolio to tommy@ftlutd.com