Job Description
P11 is looking for a hands-on paid search expert to lead Google Ads strategy and execution across a large portfolio of real estate clients. You will drive measurable outcomes—qualified leads, tours, leases, and home sales—while building smarter, AI-first ways to operate at scale.
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What You’ll Own
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- Build, launch, and optimize Google Ads campaigns across Search, Performance Max, Demand Gen, Display, and video; support Microsoft Ads as needed.
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- Manage budgets, bidding, pacing, testing, and quality across many property accounts using repeatable playbooks and templates.
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- Use AI and automation by default for campaign builds, analysis, reporting, QA, and optimization—while applying sound human judgment and safeguards.
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- Partner with analytics specialists to ensure accurate GA4/GTM tracking, CRM/offline conversions, and reporting tied to business outcomes.
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- Work directly with clients to explain performance, recommend improvements, and translate changes in AI-powered search into action.
- Maintain Fair Housing and platform-policy compliance across all campaigns.
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What We’re Looking For
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- 6+ years of hands-on Google Ads experience, including 3+ years in an agency environment; strong Google Ads Editor and multi-account management skills.
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- An AI-first operator who actively uses tools, scripts, and automation to reduce manual work and improve results—and can demonstrate what they have built.
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- Strong understanding of Smart Bidding, conversion tracking, GA4, attribution, and performance analysis; comfortable working with Excel and data.
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- Independent, organized, commercially minded, and confident communicating with clients. Real estate or multifamily experience is a plus.
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How Success Is Measured
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Improved lead quality and client outcomes • Reliable budget pacing and tracking • Efficient, scalable campaign operations • Proactive testing and actionable client recommendations
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Why This Role Matters
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P11 is evolving into an AI-first real estate marketing agency. We want someone who will help shape that future—not simply manage campaigns the traditional way.