Director of Amazon / eCommerce (On-Site)
Job Description
About the Role:
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Nightstick is seeking a senior-level Director of Amazon / eCommerce Business Unit on-site (in-office) at our company headquarters located in Wylie, TX.
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Extensive experience is required in both Seller Central and Vendor Central. This is a high-impact, on-site Director level role with full ownership of channel performance, combining strategic vision with hands-on execution reporting directly to the CEO.
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We are looking for a candidate with extensive Amazon management experience and a strong marketing-led growth mindset, capable of driving revenue through best-in-class content, advertising, and brand positioning while maintaining operational excellence.
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What You’ll Own:
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Amazon Channel Leadership
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- Full P&L ownership of Amazon Seller Central and Vendor Central business
- Define and execute a scalable, marketing-driven eCommerce growth strategy
- Act as the internal subject matter expert and leader for all Amazon initiatives
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Marketing & Revenue Growth (Primary Focus)
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- Lead full-funnel Amazon marketing strategy across SEO, paid media, and conversion optimization
- Own and optimize Amazon Advertising (Sponsored Products, Sponsored Brands, Sponsored Display)
- Continuously test and optimize content, creatives, and keyword strategies to improve performance and accelerate growth
- Advertising will be main focus of this role!
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Brand & Content Excellence
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- Oversee all product listing optimization including titles, bullets, A+ Content, and backend attributes
- Own Amazon Brand Store strategy, design, and ongoing optimization
- Ensure a premium, conversion-focused customer experience across all product detail pages
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Catalog & Account Health Management
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- Resolve suppressed listings, compliance issues, and catalog inconsistencies
- Maintain strong account health and ensure adherence to Amazon policies and best practices
- Manage catalog structure, variations, and data accuracy at scale
- Inventory & Operational Oversight
- Lead inventory planning, forecasting, and replenishment strategies
- Partner cross-functionally with operations to maintain optimal in-stock rates
- Oversee FBA and Vendor workflows to ensure operational efficiency
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Transparency Program Ownership
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- Manage Amazon Transparency labeling program across applicable SKUs
- Ensure compliance, implementation, and issue resolution
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Data-Driven Performance Management
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- Own reporting and analysis across key KPIs: revenue, conversion, traffic, TACoS/ACoS, and profitability
- Translate data into actionable insights and strategic recommendations
- Regularly present performance updates and growth plans to leadership
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What We’re Looking For:
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- Minimum 10+ years of deep, hands-on Amazon experience
- Strong marketing and revenue growth experience
- Full P&L responsibility and making data-driven business decisions
- Entrepreneurial, self-directed leader working in partnership with Marketing team and outside vendors related to ecommerce
- Excellent problem-solving skills and ability to make decisions to drive brand awareness
- Long-term relationship – job hoppers need not apply!
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Work Environment:
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- Full-time competitive salary plus commission
- On-site role based in Wylie, TX
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About Bayco Products, Inc. (BPI):
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BPI is headquartered in Wylie, TX. Our 110,000 square foot facility is the international headquarters for R&D, engineering, marketing, sales, and distribution. BPI is ISO 9001 certified along with its factories both in the US and abroad. To learn more about our company visit www.nightstick.com.