Job Description
Job Description
Portfolio Lease-up Specialist
Who we are:
At RBM, we believe great communities are built by great teams. We work together, do the right thing, and take pride in delivering work that residents, partners, and teammates can rely on. Every day we look for ways to improve, support each other, and create places people are proud to call home.
Purpose of the Role
RBM Partners is seeking a highly motivated and results-driven Portfolio Lease-Up Specialist to support occupancy growth and leasing performance across multiple communities within our portfolio. This individual will focus on lease-up communities, newly acquired properties, and communities requiring additional leasing support. The Portfolio Lease-Up Specialist will serve as a key resource for increasing occupancy, improving conversion rates, strengthening prospect follow-up, and enhancing the overall leasing experience. This position is designed to support multiple communities rather than being assigned to a single property. As RBM continues to grow, this role may evolve to include onboarding support, leasing process improvement, sales coaching, and training responsibilities across the portfolio.
Primary Responsibilities
- Lease-Up Strategy & Occupancy Growth – Drive occupancy performance at assigned communities by executing lease-up strategies, generating traffic, maximizing lead conversion, and supporting the successful stabilization of new and acquired assets.
- Portfolio Leasing Support – Provide leasing coverage and operational support across multiple communities, and support communities facing occupancy or traffic challenges.
- Marketing & Outreach – Support lease-up campaigns, outreach initiatives, resident referral programs, employer partnerships, and local marketing efforts. Maintain listing accuracy, monitor market conditions, and provide competitive insights to leadership.
- Resident Experience & Community Engagement – Deliver a professional and consistent customer experience from first contact through move-in while supporting resident events, referral initiatives, and community engagement activities.
- Market Analysis & Revenue Support – Monitor leasing performance, traffic trends, competitor activity, and market conditions while providing recommendations regarding pricing, concessions, promotions, and leasing strategies.
- Process Improvement & Best Practice Development – Identify opportunities to improve leasing processes, prospect engagement, conversion strategies, and operational consistency while sharing best practices and supporting training initiatives.
- Lead Management & Conversion (As Needed) – Respond to inquiries, qualify prospects, conduct tours, present community value, overcome objections, and close leases to support occupancy and revenue goals.
- Prospect Follow-Up & Pipeline Management (As Needed) – Maintain disciplined follow-up through phone, email, text, and CRM platforms to ensure consistent prospect engagement and maximize conversion opportunities.
- Recordkeeping & Reporting – Maintain accurate prospect, leasing, and marketing records within AppFolio/CRM systems and provide timely reporting on leasing activity, conversion metrics, and occupancy performance.
- Laws & Compliance – Ensure all leasing activities are conducted in compliance with Fair Housing requirements, company policies, and all applicable local, state, and federal regulations.
Requirements
- Experience & Industry Knowledge: 2+ years of multifamily leasing experience with a demonstrated ability to drive occupancy growth, lease-up success, and strong leasing performance. Experience supporting newly acquired, transitioning, or lease-up communities preferred.
- Technical & Compliance Knowledge: Working knowledge of Fair Housing laws and landlord-tenant regulations; proficiency in AppFolio or similar property management software, CRM systems, Microsoft Office applications, and leasing technology platforms.
- Sales & Communication Skills: Strong customer service, communication, prospecting, closing, objection handling, and relationship-building skills with the ability to create exceptional experiences for prospects and residents.
- Organization & Independence: Highly organized with strong attention to detail and the ability to manage multiple communities, projects, priorities, and deadlines while working independently.
- Professional Requirements: Ability to travel regularly between assigned communities, work flexible hours as needed to support leasing initiatives, resident events, and business needs; valid driver's license and reliable transportation required.
- Leadership & Industry Development: Experience mentoring leasing professionals, supporting team development, and contributing to marketing, outreach, and traffic generation initiatives preferred.
- Physical Requirements: Ability to walk properties, including stairs and common areas, conduct tours, participate in outreach and marketing events, perform administrative tasks, and occasionally lift or move materials up to 20 pounds.
8-5 M-F