Job Description
Head of ECommerce
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Department: eCommerce
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Reports To: Chief Growth Officer
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Location: San Diego, CA / On-site
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Role Type: Full-Time
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Role Overview
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Intelligent Blends is seeking a Head of ECommerce to lead and scale our omnichannel digital
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business across Amazon, Shopify, Walmart, Sam’s Club, TikTok Shop, and a growing portfolio
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of marketplace and retailer.com channels.
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This is a senior, hands-on operating role with ownership of day-to-day revenue, profitability, team
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performance, and execution across a large and complex eCommerce portfolio. The right
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candidate combines strong leadership and strategic thinking with the ability to stay close to the
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numbers, identify opportunities and problems quickly, and work alongside the team to drive
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results.
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Key Responsibilities
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eCommerce Leadership & Growth
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● Own day-to-day performance and growth across Amazon, Shopify, Walmart Marketplace, Sam’s
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Club, TikTok Shop, Target.com, Costco.com, Thrive Market, iHerb, and future digital channels.
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● Own revenue, profitability, contribution margin, and overall channel performance
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● Develop and execute strategies across customer acquisition, retention, subscriptions,
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merchandising, conversion, pricing, promotions, and assortment
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● Maintain a detailed understanding of channel and brand performance, identifying
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opportunities and issues early and driving action
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● Lead product launches, promotional events, marketplace initiatives, and growth projects
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● Drive expansion across marketplaces, retailer.com partners, and international channels
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● Partner with Finance, Operations, Supply Chain, Retail Sales, and Executive Leadership
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on planning and execution
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● Annual and quarterly planning, forecasting, budgeting, and business reviews
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Team Leadership & Execution
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● Lead and develop a high-performing eCommerce organization spanning Growth Marketing,
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Marketplace, Retention, eCommerce Operations, Creative, and more.
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● Establish clear priorities, KPIs, ownership, accountability, and operating rhythms
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● Stay closely connected to day-to-day execution while empowering channel owners to
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perform
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● Review performance, remove roadblocks, and help the team solve complex problems
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● Develop and retain strong talent while building a high-performance culture
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● Ensure projects move effectively from strategy through execution
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● Step directly into high-priority initiatives when additional leadership or execution is
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needed
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Financial & Operational Performance
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● Co-own the eCommerce P&L and maintain strong visibility into the metrics and operating drivers
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behind the business, including:
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● Revenue, profitability, and contribution margin
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● ACOS, TACOS, MER, ROAS, and advertising efficiency
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● Customer acquisition, retention, lifetime value, and subscription growth
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● Conversion rate, AOV, merchandising, and promotional effectiveness
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● Forecasting, inventory planning, and in-stock performance
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● Channel and product-level economics
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● Partner closely with the CGO, Finance, and Operations to improve forecasting, inventory
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planning, investment decisions, resource allocation, and long-term unit economics.
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● Own the operating cadence of the eCommerce organization, including KPI reporting, business
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reviews, launch and promotional execution, cross-functional planning, process improvement,
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and resolution of operational bottlenecks.
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AI & Operational Innovation
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AI is increasingly embedded in how Intelligent Blends ECommerce operates. The Head of
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ECommerce will actively use and help advance AI across the organization by:
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● Incorporating AI tools and AI agents into everyday workflows
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● Using AI to improve analysis, reporting, forecasting, execution, and decision-making
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● Identifying opportunities to automate repetitive work and increase operational leverage
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● Helping team adopt AI while applying strong business judgment and human oversight
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● Evaluating emerging technologies that can improve performance and scalability
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Ideal Candidate
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● 6–10+ years of progressive eCommerce experience with meaningful digital P&L
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responsibility
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● Experience leading and scaling an eight-figure omnichannel eCommerce business, with
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the ability to operate effectively at nine-figure scale
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● Proven hands-on operator with a track record of driving both strategy and execution
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● Deep Amazon Seller and marketplace expertise
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● Strong Shopify/DTC experience across acquisition, merchandising, lifecycle marketing,
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subscriptions, and conversion optimization
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● Experience in CPG, food & beverage, coffee, supplements, or wellness preferred
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● Strong command of advertising economics, forecasting, inventory planning, financials
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● Highly analytical and comfortable working directly with data and performance metrics
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● Strong ownership mentality with the ability to identify problems and drive resolution
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● Comfortable moving between strategy, leadership, analysis, and hands-on execution
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● Comfortable operating in a fast-paced, entrepreneurial environment with ambitious
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growth goals
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● Strong AI literacy and experience using AI tools, agents, automation in day-to-day work
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What Success Looks Like
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The Head of ECommerce knows the business deeply: the numbers, what is driving them, where
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the opportunities are, and where intervention is needed. They help develop a strong team while
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remaining in the weeds on the work to ensure priorities translate into execution.
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Success means building a more scalable, accountable, and high-performing eCommerce
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organization while translating CGO and leadership priorities into strong execution that drives
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sustained growth and profitability across Intelligent Blends’ brands and digital channels.
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