Job Description
Job Description
The Leasing Associate is responsible for supporting the day-to-day leasing, sales, and marketing operations of their assigned site. Reporting to the Community Manager, this role serves as a front-line ambassador for the community - guiding prospective residents through the entire leasing journey, executing marketing and outreach initiatives, processing lease documentation accurately and in compliance with applicable laws, and delivering an exceptional resident experience that supports occupancy, retention, and revenue goals.
What You Will Do
Leasing & Sales
- Manage the full leasing cycle from initial inquiry through application, approval, lease execution, and move-in, ensuring a seamless and welcoming experience at every touchpoint.
- Conduct engaging, personalized property tours that highlight community features, amenities, and lifestyle benefits, tailoring the presentation to each prospect's needs and motivations.
- Respond promptly and professionally to prospect inquiries across all channels - phone, email, text, chat, and walk-in - maintaining consistent and timely follow-up to move prospects through the sales funnel.
- Apply effective sales and closing techniques to convert leads into signed leases, consistently working toward individual and community occupancy, leasing velocity, and revenue goals.
- Accurately prepare, process, and audit lease applications, renewals, addenda, and related documentation, verifying that all information is complete, correct, and compliant with company and legal standards.
- Maintain detailed and current prospect, applicant, and resident records in the leasing/CRM system, ensuring data integrity and an accurate view of the leasing pipeline.
- Stay informed on current availability, pricing, specials, lease terms, and competitor offerings to provide accurate information and position the community competitively in the market.
Marketing & Outreach
- Execute the community's marketing plan, including digital marketing, social media content, advertising listings, signage, and promotional campaigns, to drive qualified traffic to the property.
- Plan, coordinate, and staff in-house resident events and on-site activities that strengthen community engagement and support retention.
- Build and maintain relationships with local businesses, universities, and community partners through outreach marketing to generate referrals and expand the prospect pipeline.
- Monitor market trends, competitor activity, and the effectiveness of marketing efforts, sharing observations and recommendations with the management team.
Resident Experience & Retention
- Deliver hospitality-driven service to prospects, residents, and guests, serving as a knowledgeable and approachable point of contact for questions, concerns, and requests.
- Coordinate and support a smooth move-in and move-out experience, including preparing welcome materials, conducting walk-throughs, and ensuring units and common areas are tour- and move-in ready.
- Address resident inquiries and service issues promptly, escalating to the appropriate team member when needed and following up to ensure timely resolution.
- Support resident renewal efforts through proactive outreach, relationship building, and communication of renewal offers and community value.
Compliance & Standards
- Adhere to all Fair Housing laws, federal, state, and local regulations, and company policies and procedures in every interaction, application, and lease transaction.
- Maintain accurate, organized, and audit-ready resident and leasing files, ensuring proper documentation and confidentiality of sensitive information.
- Uphold brand and company standards, ensuring the leasing office, model units, tour paths, and common areas are consistently presented in an exceptional, market-ready manner.
- Follow established procedures for handling deposits, payments, and other financial transactions accurately and in accordance with company controls.
Administrative & Reporting
- Complete daily, weekly, and monthly leasing, traffic, and marketing reports accurately and on time, providing reliable data to support management decision-making.
- Perform general administrative and front-office duties, including answering phones, managing correspondence, maintaining supplies, and keeping the leasing office organized.
- Collaborate with the Community Manager, Community Leasing Manager, and Regional Manager on special projects and assignments as needed.
- Complete all assigned HR/People Operations-related tasks and required training in a timely manner.
Work Schedule
- This is a non-exempt, hourly position; all hours worked must be accurately recorded, and overtime must be approved in advance in accordance with company policy.
- Must be able to work a full shift and the required work schedule on-site at the property.
- Must be available for additional hours as business needs require, including evenings, weekends, holidays, on-call shifts, and overtime, particularly during peak leasing season.
- Must be available to assist with move-outs, turn, and move-ins that may extend beyond normal full-time hours.
Physical Demands
- Must be able to lift and move objects weighing up to 50 pounds regularly, as required by the demands of the job, which may include bending, stooping, kneeling, and lifting throughout the workday.
- Must be able to remain on your feet and move about the property for extended periods, including walking tours, stairs, and outdoor areas in varying weather conditions.
- Must be able to sit, stand, and use a computer and standard office equipment for extended periods while performing administrative tasks.
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the role.
Ideally, you'll have
- Experience in sales, customer service, leasing, property management, hospitality, or a related field.
- Strong sales and closing skills with a customer-focused, relationship-driven approach.
- Excellent verbal and written communication skills and a professional, hospitality-oriented demeanor.
- Strong organizational skills and attention to detail, with the ability to manage multiple priorities, meet deadlines, and maintain accurate records.
- Working knowledge of Fair Housing laws and a commitment to compliance and confidentiality.
- Proficient in Microsoft Office products and comfortable working across Windows and Apple operating systems.
You'll crush it if you have experience with
- Student housing or multifamily leasing experience.
- Experience with Entrata or a comparable property management/CRM software.
- Experience with social media, digital marketing, or community outreach.
Organizational Structure
Reports to: Community Manager
Direct Reports: N/A
Company DescriptionWho We Are
Core Spaces (Core) is more than a real estate company, it’s a people company. Where building relationships is just as important as building properties. From researchers and architects to designers and operators, Core is made up of risk takers and dreamers who are on a mission to invent the future of living. Our six cultural values guide us every day and we strive to live them in everything we do: PUSH (Invent Better Places to Live), GRIT (We Got This), LIFT (Help Each Other Win), SHINE (Bring Your Full Self), UPHOLD (Never Break Trust), GROW (Always Get Better). Everything Core does stems from this culture of collaboration and innovation, and the drive to constantly improve the resident experience. This unique approach has led to creating spaces and services that are redefining the way people live.
What We Do
Founded in 2010, Core is a vertically integrated company, focused on acquiring, developing, and managing across the student housing and build-to-rent (“BTR”) sectors. Its residential communities feature world-class amenities, progressive design, and hospitality-driven client service. In its award-winning student portfolio, Core currently owns and/or manages over 45,000 beds – and has a pipeline of over 49,000 beds in various stages of development. Core's BTR division currently has approximately 4,000 homes under development and in its pipeline in high growth metros across the country. * For more information, visit www.corespaces.com.
*Portfolio and pipeline numbers as of Q2 2025
Benefits That Matter
A culture that provides you with a sense of belonging
Competitive pay that values your contributions
Generous PTO to disconnect or celebrate life milestones
Paid 15 holidays, including your birthday, to disconnect and celebrate
Paid Parental Leave that begins after 90 days
Paid volunteer time off to give back to your community
Robust health plan options that begin within at least 30 days of your employment
Yearly subscription to a meditation app for personal wellness
An environment that provides you a voice to share your perspectives
Employee Assistance Program (EAP) for access to confidential support services
Company retirement options including 401(k) + matching & Roth account option
Company Description
Who We Are \r\n\r\nCore Spaces (Core) is more than a real estate company, it’s a people company. Where building relationships is just as important as building properties. From researchers and architects to designers and operators, Core is made up of risk takers and dreamers who are on a mission to invent the future of living. Our six cultural values guide us every day and we strive to live them in everything we do: PUSH (Invent Better Places to Live), GRIT (We Got This), LIFT (Help Each Other Win), SHINE (Bring Your Full Self), UPHOLD (Never Break Trust), GROW (Always Get Better). Everything Core does stems from this culture of collaboration and innovation, and the drive to constantly improve the resident experience. This unique approach has led to creating spaces and services that are redefining the way people live. \r\n\r\n \r\n\r\nWhat We Do \r\n\r\n\r\nFounded in 2010, Core is a vertically integrated company, focused on acquiring, developing, and managing across the student housing and build-to-rent (“BTR”) sectors. Its residential communities feature world-class amenities, progressive design, and hospitality-driven client service. In its award-winning student portfolio, Core currently owns and/or manages over 45,000 beds – and has a pipeline of over 49,000 beds in various stages of development. Core's BTR division currently has approximately 4,000 homes under development and in its pipeline in high growth metros across the country. * For more information, visit www.corespaces.com. \r\n\r\n \r\n\r\n*Portfolio and pipeline numbers as of Q2 2025 \r\n\r\n \r\n\r\n \r\n\r\nBenefits That Matter \r\n\r\nA culture that provides you with a sense of belonging \r\n\r\nCompetitive pay that values your contributions \r\n\r\nGenerous PTO to disconnect or celebrate life milestones \r\n\r\nPaid 15 holidays, including your birthday, to disconnect and celebrate \r\n\r\nPaid Parental Leave that begins after 90 days \r\n\r\nPaid volunteer time off to give back to your community \r\n\r\nRobust health plan options that begin within at least 30 days of your employment \r\n\r\nYearly subscription to a meditation app for personal wellness \r\n\r\nAn environment that provides you a voice to share your perspectives \r\n\r\nEmployee Assistance Program (EAP) for access to confidential support services \r\n\r\nCompany retirement options including 401(k) + matching & Roth account option